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A common turn of phrase on film posters is to have it stated that an actor is the main character. Sometimes, the poster designer wants to convey that the actor is so much like the character that he is the character. It's a slightly odd expression, even with Dyeing for Your Art in play. Often used when the character's name is also the movie's title.

A fairly common parody form, when describing an actor who is both known for always playing the same kind of character to the extent that it qualifies as being As Himself, and is also a big enough star to be starring in a self-centred vanity piece of a film, is to give it as "Actor Name IS Actor Name IN Actor Name!"

Examples of Actor IS the Title Character include:

Advertising

Film

Live-Action TV

Music

  • Emphasizing its Concept Album and stage persona nature, The Rise and Fall of Ziggy Stardust and the Spiders from Mars was promoted with an ad proclaiming "David Bowie is Ziggy Stardust"; at the bottom, in smaller type, it read "Ziggy Stardust is David Bowie".

Western Animation

  • The Simpsons episode guest-starring Mark Hamill played with this, with two posters in the Dinner Theater performing Guys and Dolls: "Mark Hamill IS Nathan Detroit" and "Pepper Steak IS the Entree".
  • In the South Park episode "The Biggest Douche in the Universe," all the parody trailers close with: "Rob Schneider is The Stapler/A Carrot/Da Derp De Derp Da Teetily Derp Da Derpee Dumb/Kenny! Rated PG-13."
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