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"The ultimate villain of the story, who's causing the problem the heroes must solve."
Note that Big Bad is not a catch-all trope for the biggest and ugliest villain of any given story. The Big Bad is the one who turns out to be behind several other seemingly independent threats.
- The Star Wars movie saga has Palpatine (who provides the picture and part of the text), aka Darth Sidious.
- Ernst Stavro Blofeld, from the James Bond movies (as well as the books they were based on), up until he was killed in the opening sequence of For Your Eyes Only. Each Bond film also has its own Big Bad:
- Dr. No: Doctor Julius No, though he's working for SPECTRE.
- From Russia with Love: As far as the plot is concerned, it's Rosa Klebb, however, we're made aware of the mysterious "Number One" of SPECTRE who issues orders and terrifies even her.
- Goldfinger: Auric Goldfinger. Technically, he's been hired by Communist China, but it's pretty clear that he doesn't care about causing chaos in the west and is just using them to get richer.
- Thunderball: Emilio Largo, though "Number One" again appears.
- You Only Live Twice: Number One takes direct command this time, and he's revealed to be the aforementioned Blofeld. Again, the Chinese are paying him, but he's the dominant partner by far.
- On Her Majesty's Secret Service: Blofeld.
- Diamonds Are Forever: Blofeld.
- Live and Let Die: Mister Big, a.k.a. Dr. Kananga.
- The Man with the Golden Gun: Francisco Scaramanga. Hai Fat would like to be this, but Scaramanga has other ideas.
- The Spy Who Loved Me: Karl Stromberg.
- Moonraker: Hugo Drax.
- For Your Eyes Only: Aristotle Kristatos.
- Octopussy: Prince Kamal Khan and General Orlov
- A View to a Kill: Max Zorin
- The Living Daylights: Brad Whitaker and General Koskov.
- Licence to Kill: Franz Sanchez.
- Goldeneye: Alec Trevelyan.
- Tomorrow Never Dies: Elliot Carver.
- The World Is Not Enough: Viktor Zokas/Renard the Anarchist and Elektra King.
- Die Another Day: Sir Gustav Graves (Colonel Moon).
- Casino Royale: Le Chiffre is The Heavy, but like other villains in the series he's been hired by third parties (including a Nebulous Evil Organization called Quantum). Perhaps a better example would be the mysterious Mr. White.
- Quantum of Solace: Dominic Greene, though other members of Quantum of equal or greater rank than him appear briefly.
- Colonel Miles Quaritch, head of the RDA Spec Ops (aka the RDA Security Force) in the James Cameron film Avatar. A corrupt, fascist, and warmongering Space Marine, he is the Enemy to All Living Things on Pandora. Initially, it could be argued that he was in a Big Bad Duumvirate with the sleazy head of the RDA mining site, Parker Selfridge, but by the film's climax it becomes apparent not only that Quaritch has usurped all the power in the base, but also that Selfridge is very much aware of this fact.
- Selfridge and Quaritch are a great example of a Non-Action Big Bad and his Dragon-in-Chief. Selfridge is nominally in charge, but Quaritch is much more menacing and is ultimately the true threat.
- Push has Henry Carver, and on a more broad scale, the Division itself.
- Rotti Largo from Repo! The Genetic Opera has Big Bad among his many diabolical credentials.
- King Ghidorah of the Godzilla franchise fits this trope as he has been Godzilla's greatest rival in six films (one of which he's actually the good guy). He also has faced Mothra in one of her solo movies (and had an Expy face her in another solo film), and fought Zone Fighter, a Toho-produced Ultraman-like TV show hero. Godzilla himself could be seen as the Big Bad for some of his appearances.
- The Queen alien from Aliens counts for this trope, as it ruins the life of the heroine/lays facehugger eggs throughout the movie.
- The Ghostbusters have had to deal with two Big Bads: Gozer the Gozerian in the first movie and Vigo the Carpathian from the second.
- Star Trek has Nero, possibly the most pissed off Romulan ever, who is determined to destroy Vulcan and then the rest of the Federation because neither managed to save Romulus from being obliterated by a supernova. He's got a decent reason for being so angry, but good grief, he's got to be the new king of disproportionate response.
- the title character of Star Trek II the Wrath of Khan
- Kruge in Star Trek III the Search For Spock
- Sybok in Star Trek V the Final Frontier. Although, since he doesn't even seem to be bad, being a Well-Intentioned Extremist at worst, a better candidate would be the "God" entity manipulating him.
- General Chang in Star Trek VI the Undiscovered Country
- Soron in Star Trek Generations
- The Borg Queen in Star Trek First Contact
- Ru'afo in Star Trek Insurrection
- Shinzon in Star Trek Nemesis
- Most comic book movies have one:
- Superman and Superman Returns have Lex Luthor, Superman II has General Zod.
- Batman has The Joker, Batman Returns has The Penguin.
- Batman Forever has The Riddler, and Batman and Robin has Poison Ivy.
- Batman Begins has Ra's Al Ghul, The Dark Knight Saga has The Joker, and The Dark Knight Rises has Bane.
- X-Men 1 has Magneto, X 2 X Men United and X Men Origins Wolverine has William Stryker, and X Men the Last Stand has Magneto again, even though the main focus is on Jean Grey/Phoenix. X Men First Class has Sebastian Shaw.
- Iron Man has Iron Monger, Iron Man 2 has Whiplash.
- Daredevil has Kingpin.
- Hulk has David Banner, The Incredible Hulk has General Ross.
- Blade has Deacon Frost, Blade II has Jared Nomak, Blade Trinity has Dracula himself! (named "Drake" in the film).
- Fantastic Four has Doctor Doom, while Fantastic Four: Rise of the Silver Surfer has Galactus.
- Spider-Man has Green Goblin, Spider-Man 2 has Dr. Octopus, Spider-Man 3 has several villains, but the most antagonistic is Venom.
- Teenage Mutant Ninja Turtles has The Shredder.
- The Punisher (1989) has Lady Tanaka, the 2004 Punisher film has Howard Saint and Punisher War Zone has Jigsaw.
- Thor and The Avengers had Loki as the main villain.
- In Green Lantern Parallax is the main villain
- The Red Skull is the Big Bad of Captain America the First Avenger.
- Ghost Rider has Blackheart, its sequel, Ghost Rider: The Spirit of Vengeance has Roarke.
- Transformers: Megatron in the first movie, The Fallen in Transformers: Revenge of the Fallen (Also doubles as The Man Behind the Man), and Sentinel Prime in Transformers: Dark of the Moon.
- Highlander:
- The Kurgan in Highlander.
- General Katana in Highlander II the Quickening.
- Kane in Highlander III the Sorcerer.
- Jacob Kell in Highlander Endgame.
- The Guardian in Highlander the Source
- Marcus Octavius was the Big Bad for the anime version of the story, Highlander the Search For Vengeance.
- Lord Cutler Beckett in Pirates of the Caribbean. Even though he didn't appear until Dead Man's Chest, you can make a pretty good case for Beckett being Big Bad all along, as he was indirectly responsible for the events of the first movie (branding Jack, initiating the chain of events that made Jack the captain of the Pearl, etc.) despite never appearing or being mentioned, and was pulling everyone's strings in the second. Each movie also has its own individual villain as well:
- Captain Barbossa in Curse of the Black Pearl
- Davy Jones in Dead Man's Chest, until Beckett manages to take control of him at the end.
- Cutler Beckett himself is Big Bad directly in At World's End.
- Blackbeard in On Stranger Tides, which is only loosely connected to the previous trilogy.
- Sky High has Royal Pain/Gwen Grayson, although the case could also be made for a posthumous Big Bad in the form of Sue Tenny, the original Royal Pain and Gwen's pre-incarnation, who set up the Evil Plan in the backstory before an unfortunate accident involving a weaponized Fountain of Youth set her back a little bit.
- The Matrix series has Smith. He starts out as just another Agent who gets more character depth than the others (i.e, he's actively disgusted and angered by people instead of just being an emotionless drone), but after he comes Back From the Dead and starts copying himself, the Machines are forced to reach a truce with Neo to stop him.
- Casanova Frankenstein in Mystery Men.
- The Mighty Morphin Power Rangers had Ivan Ooze.
- M. Bison in Street Fighter, OF COURSE!
- In The Lego Movie, the Man Upstairs becomes this, with Lord Business as his Dragon. However in the film's climax, it is revealed that he is fatherly, kind, overprotective and has a son named Finn. Lord Business is going to be the Big Bad, but when it is released, the Man Upstairs takes his place.
- Robert in Mystery Team.
- Die Hard:
- Hans Gruber in Die Hard
- Colonel Stuart in Die Hard 2
- Simon Gruber in Die Hard With a Vengeance
- Thomas Gabriel in Live Free or Die Hard
- Lethal Weapon
- General McAllister in Lethal Weapon
- Arjen Rudd in Lethal Weapon 2
- Jack Travis in Lethal Weapon 3
- Wah Sing Ku in Lethal Weapon 4
- Indiana Jones
- Dr. René Belloq in Raiders of the Lost Ark
- Mola Ram in Indiana Jones and the Temple of Doom
- Walter Donovan in Indiana Jones and the Last Crusade
- Irina Spalko in Indiana Jones and the Kingdom of the Crystal Skull
- Underworld
- Viktor in Underworld
- Marcus in Underworld: Evolution
- Viktor (again, sorta) in Underworld: Rise of the Lycans
- Dr Jacob Lane in Underworld: Awakenin
- Jonah Hill becomes this in This is the End. At first, he is one of the film's two secondary tritagonists (alongside Craig Robinson). But then he is revealed to be the film's main antagonist who is a demon and wants Jay and his friends to stay in the house and die.
- The MCP in Tron and Clu 2.0 in Tron: Legacy
- The In Unverse books in American Dreamer have Count Renalo, whom Cathy imagines looks like her Jerkass husband. Later it turns out the is a real villain who is a French drug lord.
- Darwin Mayflower in Hudson Hawk, assisted by his crossbow-crazy wife Minerva.
- Shamsir from Keluang Man was intially marketed as this until the second half of the film reveals that Shamsir and Borhan's mentor, Ahmad/Mata Batu, is the true mastermind.