Burton Wood Effect

A sub-trope of Do Not Do This Cool Thing: while that trope is about moral vices, this trope is about works of fiction (ie. "Do Not Watch This Cool Movie").

To put simply: a review, or even a work itself, tries to discourage the viewers to watch/read/play/etc. another work of fiction, only to fail miserably.

Usual reasons are:

• Much like the parent trope, the Burton is a Moral Guardian warning about the moral decay of the work, and they either make the work look incredibly cool, or people watch the work out of spite.
• The reviewer in question is a complete Jerkass and/or a terribly incompetent reviewer, meaning he fails to make a valid point why we shouldn't watch the work.
• The work itself is just that much better than the Burton work denouncing it.
• The Burton work is a massive Author Tract that runs on Bias Steamroller.

Often results in No Such Thing as Bad Publicity for the work being bashed.

Examples of Burton Wood Effect include:

• The Trope Namer is the Tim Burton movie Ed Wood. The movie is supposed to discourage people from watching Wood movies in general, and Plan 9 from Outer Space in particular. But it makes Wood into a scrappy underdog working hard to achieve his dreams, and being happy about how his movie turned out, regardless of what anyone may think of it. Also helping matters is that Wood's movies aren't that bad by the standards of modern cinema.
• Atop the Fourth Wall is massively guilty of this. Because of Linkara being a major Jerkass in real life, the fact that most of his complaints are reactionary left-wing screeds, the fact that the actual comic industry refuses to give him the time of the day, and the fact that he often bashes works (comic or otherwise) just because Doug Walker or Brad Jones like them, that makes people want to read the works more. One notable example is how he tried to make Unsounded in general, and Sette in particular, look unappealing. Instead, Unsounded came across as fascinating, and Sette came across as adorable Jerk with a Heart of Gold.
• Saving Mr. Banks is a major example, to the point that some accuse the movie of doing it on purpose. The point of the movie is to show much Disney changed Mary Poppins from the books. But P.L. Travers comes across as a Designated Heroine (even her Dark and Troubled Past causes Freudian Excuse Is No Excuse reactions from viewers), the Disney crewmembers (and Walt himself) come across as Strawman Has a Point, and people have way too much nostalgic attachment to Mary Poppins to swallow the movie's message.
• The trailer for the cancelled movie Blue Planet had a Space Marine kill Flik and Buzz Lightyear, followed by high-octane action scenes set to a heavy metal soundtrack, and then something to the effect of "Playtime is over" appearing on the screen. All it accomplished is highlight the artistry and effort that goes into Pixar movies, and how wrong it is to lump them in the Animation Age Ghetto.
• The Boys (both the comic book and the show) is so incompetently made, so repulsive, and so much a Shallow Parody, that it makes the comic books it bashes look that much appealing by comparison.
• Doug Walker made such a shitty job bashing The Wall that it reminded everyone why they liked that movie/album.
• Happens to pretty much every animated work bashed by John Kricfalusi
• Most superhero movies bashed by Martin Scorsese fall into this. Scorsese's actual target audience don't watch them to begin with, and the ones who do watch them know full well that they are escapist entertainment. Also, Scorsese most likely never read a single comic in his life, so he comes across as a Know-Nothing Know-It-All.
• The Punisher's guest spot in Runaways was meant to show him in an unflattering light, but he has written so massively out of character that it ended up reminding Punisher fans how great the character is by showing the exact OPPOSITE of what he usually does.