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File:PBF153-The Golden Ticket 7841.jpg

There's no earthly way of knowing... which direction we are going...

As noted on the Whole-Plot Reference trope page, it's almost inevitable that an animated show will eventually have a Charlie and the Chocolate Factory parody episode. Such parodies usually explicitly mimic the 1971 movie Willy Wonka & the Chocolate Factory, famed for its memorable and easily repurposed musical numbers, and the idiosyncracies of Gene Wilder's Willy Wonka.

Also happens in Fanfic; some varieties of Transplanted Character Fic are this.

Examples of Charlie and the Chocolate Parody include:


  • The Play By Mail Games comic strip ads in Dragon once ran a story entitled "Gamer Kids And The PBM Factory" ("It's our cheesiest comic yet!"). A chessmaster, a videogamer, a D&D player and an MMO player (each representing a different aspect of gaming: strategy, action, rules, and social interaction, respectively) are taken on a tour of PBM by a talking envelope in a purple top hat. Abandoned after two strips, supposedly because the claim that they sorted their letters via waterfall was untrue.

Anime and Manga

  • Gintama does a mayonnaise-based parody in episode 185.
  • Of all places, happens in chapter 82 of the Sayonara, Zetsubou-sensei manga, where the guys receiving golden tickets are all virgins (the chapter is referencing the Japanese custom of guys receiving chocolate on Valentines Day from girls who have a crush on them).


  • Real Person Fic "John Lennon and the Hit Factory" (address lost--Fan Fics of The Beatles have an alarming tendency to go out of print) had John Lennon as the Willy Wonka Expy, giving tours to his Hit Factory from special copies of Double Fantasy; the contestants (except for the Charlie expy) were meant to represent types of In Name Only Lennon fans.


  • Epic Movie was unique in that it pastiched the 2005 movie instead. Then again, it was a victim of the Fleeting Demographic Rule...
    • And, by using Fergie's "Fergalicious" in a Willy Wonka context, ended up spoofing the music video for that song, too. Then again, Seltzer and Friedberg's idea of a spoof is to replicate the actual source material down to a T, replace some random part of the plot with toilet humor and/or a reference to a celebrity, and then cram the whole thing with unrelated and unfunny spoofs in order to make a movie.

Live-Action Television


 Glen: What I'm saying, William, is that, thanks to your wizwarbulous ideas, this factory is hemorrhaging money!! You have a chocolate river running through here! And I'm pretty sure earlier today a fat kid drowned in it. You tell me how that's helping our bottom line!

Wonka: Glen, please, take it easy!

Glen: Wait! I almost forgot! There's that billion dollars you spent on that machine that turns giant candy bars into tiny chocolate bars. Help me wrap my brain around that one 'cause I'm missing the big profit opportunity!

  • The Victorious episode "Ice Cream for Ke$ha", based around a contest to win a private concert from the singer.
  • Zeke and Luther had an episode where Zeke's little sister found a golden golf ball. The donut shop's owner then made her his heiress and started teaching her the trade. However, it all ended when he learned she intended to tear it down in favor of a more profitable venture. In the end, she found another golf ball. Not wanting to invoke the Here We Go Again trope, she gave the ball to a customer standing near her.
  • One episode of Drake and Josh had one episode where the two titular characters bet that they can go longer without their particular pleasure than the other can. Drake's pleasure is junk food and after a certain point, Josh tries to tempt Drake into giving into his junk food addiction by turning their bedroom into a candy paradise complete with a chocolate milk swimming pool. Josh even wears a brown top hat similar to the one Gene Wilder wears in the 1971 version!
  • The Office has Michael show up to work dressed up and acting as Willy Wonka to promote his Golden Ticket promotion, explaining that he hid five golden certificates in random paper boxes giving the holder 10% off their next order. The idea backfires when all five end up at the head office of Blue Cross Insurance, their largest client, and it turns out Michael forgot to write "limit 1 per customer" on the tickets. Oscar's quick calculation showing that Dunder-Mifflin stands to lose thousands of dollars, Michael swiftly sets up Dwight to take the fall. This backfires again when David Wallace shows up to congratulate Dwight over the idea after Blue Cross called Wallace to let him know they loved the idea so much that they are now transferring all their paper business to Dunder-Mifflin.


  • The video for Marilyn Manson's "Dope Hat". Manson is a big fan of the 1971 film, to the point that he wanted the Wonka role in the remake.
  • The music video for a hip-hop song called "I Don't Like the Look of It" references the movie (while the song itself samples the title lyric from the 1971
  • The setup occurs in the video for Craig David's "What's Your Flava?", with four girls winning golden CDs.

Newspaper Comics

  • In Out of the Gene Pool, Jackie dreamed of visiting a chocolate factory owned by Zoogie. Imagine her disappointment that she didn't get the factory for being the last guest left—and Zoogie's incredulity that she asked.

Tabletop RPG

  • There was even a Dave Arneson's Blackmoor module that used this device!
    • Confectionery King and Confectionery King 2. Both were really poorly written, and frankly, should have been yanked from circulation.


Web Original

  • How Willy Wonka Should Have Ended pokes fun at the psychedelic boat trip.
  • Camelorum Adventures subverts this and has the Wonka-like MODM as a crazy Karmic Trickster world-hopper, while his uncle who speaks with inexplicable Received Pronunciation is the warden of Camelorum, running the prison almost like a Wonka Chocolate factory with both guards and inmates as (only sometimes) Oompa-Loompa analogs. MODM is frequently pestered about looking too much like Wonka, while Stan Woudean is criticized for running a highly unorthodox operation riddled with otherworldly safety hazards (in which most of the prisoners seem to be oblivious as to how this violates their rights, and they play it way more cool than seems possible.)

Western Animation

  • The Futurama episode "Fry and the Slurm Factory". Though it plays around with the idea and produces a little twist for the plot.

 Professor: Who are those horrible orange creatures over there?

Glermo: Why those are the Grunka-Lunkas. They work here in the Slurm factory.

Professor: Tell them I hate them.

  • Family Guy: In one half of the episode, "Wasted Talent", Peter drinks even more Pawtucket Patriot beer than usual attempting to find a hidden silver scroll and win a tour of the brewery (Many others die of alcohol poisoning also trying to win the contest). Later, Joe is kicked out by the Chumba Wumbas before the tour begins, since the brewery does not have wheelchair ramps.

 Chumba Wumba #1: What do you do when you're stuck in a chair?

Chumba Wumba #2: Finding it hard to go up and down stairs?

Chumba Wumba #3: What do you think of the one you call God?

Chumba Wumba Chorus: Isn't His absence slight-ly odd?

Chumba Wumba #4: Maybe He's forgotten you.

    • Later on, Peter and Brian repeated the scene where Charlie and Grandpa Joe disobeyed Willy Wonka. Unlike Wonka, Pat wouldn't wait until the end to expel them. Peter complained that he'd not get a Chumba Wamba song. Pat then called them. At first, they started singing but then one of them kicked Peter's leg.
    • Peter lampshades this in a later episode (where a return to the factory shows that it's a standard factory) by saying how things had changed since Pawtucket Pat sold the factory.
    • An episode predating "Wasted Talent" had a briefer and more blatant reference. Peter has a flashback to his trip to a chocolate factory, where he's accused of stealing candy—and though he denies it, it's clear from his big, round, blue appearance that he stole the same gum that changed Violet into a giant blueberry. Incidentally, it's a direct steal of an identical cutaway gag in an episode of The Critic.
  • Johnny Bravo combines this with a parody of Soylent Green, of all things. Johnny had won a visit to a jerky plant, where his knowledge impressed the owner to the point of being made his heir. Unfortunately, Johnny had brought along Pop, who spied on Jerky Jake to find out the secret ingredient. Finding out Jerky Jake's jerky was healthy food made Johnny more shocked than thinking it was made of people.

 Fry: What if the secret ingredient is... people?

Leela: Oh, there's already a soda like that. Soylent Cola.

Fry: Oh, how is it?

Leela: It varies from person to person.

  • Dexter's Laboratory - Five golden diskettes for a trip to visit the No Celebrities Were Harmed version of Stephen Hawking. All the other four kids are insufferable brainiacs like Dexter, but he's not the one who gets the golden diskette - Dee-Dee is. Fortunately for him, each winner was allowed to take a guest with them.
    • Easily the strangest parody piece yet.

 Dexter: Deedee! I'm confused...

Deedee: Good!

Chorus: Shoop-a-dee-boop-a-dee-boop! That's Professor Hawk!

  • The Drawn Together episode "Breakfast Food Killer". Five golden UPC codes from cereal boxes take the place of the golden tickets, and the chocolate factory is replaced by the cereal factory led by Franken Berry.
  • The SpongeBob SquarePants episode about Atlantis had the same basic structure, except there wasn't an elimination of the tourists - each one chooses to stay behind in a room due to their fascination with it.
  • Lucy: The Daughter of the Devil had one of these set in a dildo factory. With The Devil (voiced by H Jon Benjamin, no less) as Willy Wonka. And yes, the Devil sang songs about dildos while the lucky contest-winning girls toured his room where everything was made out of dildos. He even overreacted when a girl stole a motor for a vibrator.
  • Phineas and Ferb parodied it a bit in "Toy to the World", where not even Phineas knows why the toy factory he was renovating had a chocolate fountain and "ba-dink-a-dinks" in it.

 Ba-dink-a-dinks: We are the Ba-dink-a-dinks!

A ba-dink-a-dink: You set us free when you remodeled the factory. We'd been trapped in there for years, making foam peanuts and snipping the tabs off of plastic.

Ba-dink-a-dinks: We will now lay waste to the surface dwellers!

Phineas: Okay then, carry on.

  • When Arthur and friends tried to get Buster Baxter to read an entire book for the first time ever, one of the books selected is "Sam and the Sandwich Factory", with Buster playing the role of Sam. Sam had broken his teeth when he found the Golden Sandwich by biting it, and therefore couldn't accept the owner's prize of sandwiches; he asks if there's a soup factory around.

 Oompa-Loompa Parodies: When you break off all your teeth / It becomes so hard to eat.

  • Children's animated series Frankenstein's Cat includes an episode entitled "Lucky Ticket" which plays directly upon this trope, right down to the costumes of Doctor Frankenstein and his cat Nine. In the episode Frankenstein decides to placate an angry mob by announcing that he will give whoever finds his five golden tickets a tour of his castle. Said castle is actually full of dangerous monsters, but (with the help of Nine and child protagonist Lottie) Frankenstein attempts to pass the castle off as an actual chocolate factory.
  • In an episode of The Simpsons, the plot looks like it's going to go this way: Homer is looking for a Golden Ticket in packages of bacon to win a tour of the bacon factory. He begins his 'buying lots of bacon' bender and ends up getting a ticket in the third package. In a subversion, however, it's just a silver ticket, which entitles him to be a judge at a local fair, leading into the Pie Man superhero parody episode.
    • Played straight in an early Simpsons comic, where golden straws are hidden in bottles of cherry soda allowing a tour of the Krusty product assembly line. Ironically, Homer throws away a bottle containing a straw, where it's discovered by Barney. Homer still gets into the factory by pretending to be Barney's mother.
    • In another episode, Marge visited a company to complain about the amounts of sugar in their products. Homer asked if there were any Oompa Loompas in there. She admitted she saw one. Later on, Homer agreed to do something for the factory's owner. Part of the agreement included getting to see an Oompa Loompa. Homer and the viewers actually ssaw one this time.
  • Superjail is an entire series full of Chocolate Factory parodies. The main character in particular is a combination of Willy Wonka and, um, Josef Mengele.
  • The Little Lulu Show episode "Iggy And The Ice Cream Factory" also included a few references to this trope.
  • What's New Scooby Doo had an episode where the gang won a tour of the Scooby Snack factory. As the winner, Shaggy could have chosen between this and a trip to Aruba.