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A Stock Phrase originally used in corporate and administrative contexts, it has tended to spill over into other areas of late. Almost always used in a negative context.
Note to be confused with immediately effective antidotes.
Anime and Manga[]
- Great Teacher Onizuka: When Principal Daimon fires Onizuka, she adds "Effective this minute".
Film[]
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Major Devin: ...you are out of here, effective immediately. |
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Tony Stark: I had my eyes opened. I came to realize that I had more to offer this world than just making things that blow up. And that is why, effective immediately, I am shutting down the weapons manufacturing division of Stark Industries. |
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M: [to James Bond] Effective immediately, your licence to kill is revoked, and I require you to hand over your weapon. Now. |
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Noah Vosen: Issue a standing kill order on Jason Bourne, effective immediately. |
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- The Return of The Pink Panther
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Dreyfus: You are suspended for six months, without pay, effective immediately! Have you anything to say? |
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- Superman IV. "Effective immediately, I am going to rid our planet of all nuclear weapons."
- The Hudsucker Proxy
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Amy Archer: Consider this my resignation...effective immediately! |
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- Lockout: The lead character is informed that his conviction for espionage and murder is "effective immediately".
Live Action TV[]
- 24
- "Season 1 Episode 15: 2:00 p.m.-3:00 p.m."
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President Palmer: I want him reinstated to his previous position, effective immediately. |
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- Season 2, 7:00am - 8:00am
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President Palmer: I'm relieving you of your post, effective immediately. |
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- Battlestar Galactica (2004) - "Sine Qua Non"
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Admiral Adama: I can't give up on her. I can't let her go. I've lost my objectivity. And now that I see that, I have no choice. Tell the Quorum that I am relinquishing command, effective immediately. |
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- Buffy the Vampire Slayer - "Dirty Girls"
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Principal Robin Wood: You're fired. |
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- ER - "You Are Here"
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Dr. Archie Morris: I have an announcement to make. Effective immediately, I am your new chief resident! |
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- Saturday Night Live - "Anna Faris/Duffy"
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Sen. John McCain: Jim, I would like to take this opportunity to make my opponent a proposal: effective immediately, each of us suspend our campaigns, and instead hold a series of three pie-eating contests. |
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- Star Trek: The Next Generation - "The Naked Now"
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Capt. Picard: Attention all decks, all divisions. Effective immediately, I have handed over control of this vessel to Acting Captain Wesley Crusher. |
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- Star Trek: Deep Space Nine - "Homefront"
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Admiral Layton: (Talking to Sisko about the Dominion threat) And so effective immediately, I'm making you Acting Head of Starfleet Security here on Earth. |
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- Stargate Atlantis - "Trinity"
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Dr. Rodney McKay: And I wanted to assure you that, uh, I intend not being right again - about everything, effective immediately. |
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- The Incredible Hulk - "Patterns"
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Mr. Cox: Effective immediately, Mr. Brandes, Forsyth Holworth is terminating its order for your line of women's blouses. |
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- The Secret World of Alex Mack - "Paradise Lost"
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Danielle Atron: In short, George, I'm letting you go, effective immediately. |
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Dave: We are instituting a zero-tolerence policy, effective immediately! If anybody misses their curfew, or doesn't do their homework, or talks back, or just looks at us wrong, they're gettin' a spanking! |
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Radio[]
- An episode of Adventures in Odyssey has Whit fire Eugene and Connie "effective immediately" after they activate the Applesauce program (or in Eugene's case, told Connie when he was forbidden from doing so).
Video Games[]
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Premier Alexander Romanov: Following our great success, I am promoting Yuri to Supreme Commander of Soviet armed forces. |
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Web Comics[]
- Octopus Pie: When America Jones's friends ditch her in this strip.
Western Animation[]
- Adventures of Sonic the Hedgehog: "The Last Resort"
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Doctor Ivo Robotnik: "I appear today to make a historic announcement. I have decided to announce my retirement. Effective immediately." |
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- Parodied in The Simpsons when Skinner resigns upon the revelation that he's an imposter "as of the end of this sentence" *holds for reaction, gets none* "This sentence...which I'm speaking...right, now. Period!" *shocked gasps from audience*
- Iron Man - During the "Armor Wars" arc, when Tony is called to explain the actions of his "bodyguard".
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"Effectively immediately...he's fired." |
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Real Life[]
- The very words in German - "sofort, unverzueglich" - that upon being accidentally spoken, brought down the Berlin Wall and led to the reunification of Germany. East German official Guenter Schabowski was asked when the new rules for exit from the east would be effective. He hadn't actually been fully briefed on the timetable (or one hadn't been decided on), so he guessed at it. Crowds gathered until the guards dared not hold them back and thousands of people flooded into the West. They tore down this wall. David Hasselhoff milked it.
- The words above were given off-the-cuff in response to a reporter's post-announcement question, making them also an example of Sure Why Not.
- On June 7, 2010, Hearst Corporation announced the retirement of White House correspondent Helen Thomas, "effective immediately".