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The fact that hunting, killing, and eating other sentient beings is routine in this world is regarded as ordinary and acceptable. Starting in 2010, Kell herself runs a company dedicated to doing this as efficiently and widely as possible. On its face, this should be a horror worse than the Holocaust. The strip plays all of this for light comedy.
Not to mention that it's perfectly acceptable for a CEO to be eaten alive by anyone who wants to succeed the position. And it is in fact the normal way of doing things, to the extent that letting a defeated foe live is unheard of. Furthermore, older strips joke about workers being "fired" actually being killed and Kell is unusual for getting let go without being devoured.
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