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And the Fandom Rejoiced: At Comic-Con 2011, they leaked they reissued the DC license, meaning LEGO Batman is back, but other DC Heroes are coming along for the ride too. One day later, they announced MARVEL sets, meaning they don't just have Spider-Man back, they also have access to other heroes like the Avengers and X-Men! Let the battle begin!
Crowning Moment of Awesome: Meta-example, but there exists a LEGO V2 Gundam that is fully transformable without having to remove any of the block parts. And if that's not enough, the Assault and Buster packs were also made for it.
Ear Worm: The repetitive, six-note loop played in the "Ultimate Lightsaber Duel" game on the LEGO Star Wars site. If you ever played it, it will be in your head forever. And since the game is lost media now, it's unlikely you'll have any form of closure.
Money, Dear Boy: Most say it's only popular because the company wouldn't stop "blowing up". It quickly became a major corporation, and has been gradually getting bigger and bigger, branching out into other avenues of entertainment (series' with franchises of their own, movies, commercials, video games, board games, theme parks, etc...) to the point where the creators forget that you are just supposed to build actual bricks with them! Of course, the haters often ignore how it had 8 decades to prepare for this.
Older Than They Think/They Changed It, Now It Sucks: Specialized pieces and sets devoted to building one specific model have been around since 1955. Despite this, for many years now there has been a seemingly inexhaustible supply of people in their twenties or thirties lamenting this "recent" development and fondly recalling how it was all just boxes of random generic bricks when they were kids.
Unfortunate Implications: Many of the LEGO lines aimed directly toward young girls would tend to have these. Many have placed focus on domestic "feminine" activities, such as a resort set with focus on leisure activities, as well as a LEGO jewelry-making set. The LEGO Friends, the most recent attempt at marketing toward girls, has had some of the most criticism. Unlike the jewelry-making set, it directly advertised its affiliation with LEGO bricks, but the toy figures were modeled more after the idealized feminine image similar to fashion dolls (while the resort LEGO sets still kept the blocky-looking figures) and the sets are much simpler and easier to build.
Fantastic Racism is also often invoked in (original) lines featuring humans and aliens. Humans=Good Aliens=Bad. This is especially unfortunate with the 3rd Space Police Line where it was felt to come too close to Racial Profiling.
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