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Sabrina Spellman[]
- Badass Adorable
- Bare Your Midriff: Slightly in The Animated Series and more so in Secret Life.
- Blue Eyes
- Cool Loser: She and Chloe are only "losers" because that's what Gem considers them.
- Cute Witch: Oh, yes!
- Hair of Gold
- Hey, It's That Voice!: Emily Hart (Melissa Joan Hart's little sister) is the voice of Sabrina in the 1999 series.
- And in Sabrina's Secret Life, she's Chloe from Bratz after the direct-to-DVD movies switched from Fox to Lionsgate.
- Naive Everygirl
- Plucky Girl
Salem[]
- Accessory-Wearing Cartoon Animal: He usually wears only a collar.
- Barefoot Cartoon Animal: In his smoking jacket outfit.
- Cats Are Mean: Subverted. He wasn't originally a cat, but when he tried taking over the world, he had to become a cat for 100 years as punishment.
- Cats Are Snarkers
- Cute Little Fangs
- Deadpan Snarker
- Jerk with a Heart of Gold: He's usually very cynical and self-absorbed, but he's also very friendly at times.
- Non-Human Sidekick
Hilda Spellman[]
- Cool and Unusual Punishment: Due to abusing magic with Zelda, they have been turned into teenagers for 100 years.
- Also could be seen as Cursed with Awesome.
- Deadpan Snarker
- Genki Girl
- Mini-Dress of Power
- Purple Eyes
- Talking To Herself: In the 1999 series, Melissa Joan Hart (who played Sabrina in the 1996 live-action show) plays Hilda, and she also plays Zelda.
Zelda Spellman[]
- Blue Eyes
- Cool and Unusual Punishment: Due to abusing magic with Hilda, they have been turned into teenagers for 100 years. However, with Zelda, it's unknown why she'd be abusing magic as well.
- Also a Cursed with Awesome punishment.
- Meganekko
- Only Sane Man: At times.
- Talking To Herself: She's also done by Melissa Joan Hart, who's also doing Hilda's voice in the 1999 series.
Uncle Quigley[]
- Canon Foreigner: He only appears in the 1999 series. He was added in because with Hilda and Zelda as teenagers, there was no adult guardian living in the house.
- Chuck Cunningham Syndrome: He disappears in Sabrina's Secret Life with no explanation. However, one could guess that he left because by then, Hilda and Zelda were legaly adults at that point, and didn't serve a purpose anymore.
- Only Sane Man
Harvey Kinkle[]
- Adorkable
- Cloudcuckoolander: Can be this at times in the 1999 series, but becomes a full one in Sabrina's Secret Life.
- Cute Shotaro Boy
- The Ditz
- Flanderization: In the 1999 series, he was a slightly ditzy boy with a big heart. Sabrina's Secret Life made him into a complete idiot.
- Hey, It's That Voice!: He's also Eli Moon
- The Other Darrin: Averted with him for Sabrina's Secret Life; as unlike most of the characters, he kept his 1999 voice actor.
Chloe Flan[]
- Black Best Friend
- Canon Foreigner: She was created especially for the 1999 series. This could be because Viacom didn't want Di C to use any of the characters that only appeared in the 1996 live action show.
- Cree Summer
- Sassy Black Woman
- Secret Keeper
- Put on a Bus: In Sabrina's Secret Life, she apparently "moved away".
Pi[]
- Adorkable
- Canon Foreigner: Only appeared in the 1999 series.
- Catch Phrase: "Mi amigo" and "Chyeah."
- Chantal Strand
- Chuck Cunningham Syndrome: In Sabrina's Secret Life, he's gone with no explination.
- Cloudcuckoolander
- Genius Ditz: Sabrina even described him as "totally smart and really out of it at the same time".
- Strange Girl: Gender swapped.
Spooky Jar[]
- Chuck Cunningham Syndrome: In Sabrina's Secret Life
- Trickster Mentor: He comes off as evil and scary but always left a loophole in whatever Sabrina wished for so she could find a way to fix it when it (inevitably) goes wrong.
Gemini "Gem" Stone[]
- Alpha Bitch
- Canon Foreigner: Made especially for the 1999 series. Again with Viacom probably not wanting Di C to use Libby (Di C only used their characters and the characters already from the comics).
- Chantal Strand
- Expy: Canon Foreigner aside, she pretty much the animated version of Libby.
- Freudian Excuse: As revealed in the episode "Witch Switch," most of her nastiness could be a result of some seriously demanding parents.
- Green Eyes
- Hidden Heart of Gold: Rarely shows, but it's there.
- Punny Name
- Put on a Bus: In Sabrina's Secret Life, she left for boarding school.
- Rich Bitch
- Screw the Rules, I Have Money
- Spoiled Brat
Tim the Witch Smeller[]
- Canon Foreigner: Only made for the 1999 series.
- Fantastic Racism: Against witches, because they picked on him as a child.
- Muggle Born of Mages
- Not So Harmless
- Shout-Out: He wears those little glasses, and his ardvark's named Elton. Hmm...
Enchantra[]
Maritza[]
- Ambiguously Brown: Implied to be Hispanic
- Bare Your Midriff
- Suspiciously Similar Substitute: For Chloe in Sabrina's Secret Life, and had a very similar character design.
Cassandra[]
- Alpha Bitch: But becomes less so as the show goes on.
- Cute Witch
- Foe Yay: With Sabrina.
- Heel Face Turn
- Suspiciously Similar Substitute: For Gem in Sabrina's Secret Life. Surprisingly enough, she appeared as part of Gem's posse in an episode of the 1999 series, but unnamed and had no speaking roles.