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Founded in 1976 after A-Productions split off from TMS (its name means "New A" in Japanese), the studio is mostly known for Doraemon and Shin Chan. Shin-Ei Doga also did most of Fujiko F Fujio's manga-to-anime adaptations after 1979, Haré + Guu, and season 3 and after of Stitch! as well.
Since 2009, the studio has been a wholly owned subsidiary of TV Asahi. Its headquarters are currently located in the Tanashi Town area of Nishi-Tokyo.
Some of their productions include:
- Doraemon (since 1979)
- Crayon Shin-chan
- Kaibutsu-kun ('80s remake)
- Ninja Hattori-kun
- Perman (2nd series)
- Obake no Q-taro (3rd series)
- Ultra B
- Hare+Guu
- Esper Mami
- Oishinbo (anime version)