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After a particularly strange or squicky phenomenon, a character will inevitably say, "That's disturbing", "That's just wrong", "That's wrong on so many levels", or something similar. The next level up has characters requesting the Brain Bleach.
- When Heinz released green ketchup a few years back, they advertised it with a series of people declaring "It's twisted and wrong!" While most people agreed, it somehow lasted six years before being mercifully discontinued.
- Recently, Corn Nuts has been advertised as "Corn Gone Wrong!"
- In End of Evangelion, Shinji comments on his masturbating over a comatose Asuka with the statement "I'm scum". In the English dub, "I'm so fucked up".
- Later, Asuke refers to the incident as "your sick jerk-off fantasies!"
- The concluding line of the film, kimochi warui. Given in English as "How disgusting", variously translatable as "I feel sick", "This feels bad", etc.
- In the Big Finish Doctor Who drama "Legend of the Cybermen", Alice in Wonderland says "That's just wrong" when she hears that the Cybermen have begun to convert mermaids.
- Galaxy Quest had Fred Kwan and Laliari, a non-humanoid tentacle alien, making out. Guy exclaims, "That's just not right!" Indeed.
- In Quick Change, Loomis exclaims after seeing a strange joust by two poor Hispanics on bicycles with rakes, "It's bad luck just seeing a thing like that!"
- In Robots, Fender loses his legs and finds himself on a conveyor belt. He sees a spare pair of legs, delightedly attaches them ... and down falls a skirt.
Fender: [hikes skirt and runs] So wrong, this is SO WRONG.
- Happiness: Almost every scene in Todd Solondz's film, a tender comedy about rape and child abuse.
- Used seriously in The Royal Tenenbaums. Margot tells Eli, with whom she's having an affair, that she doesn't love him; he replies, "I know, you're in love with Richie. Which is sick and gross." He has a bit of a point, since, adopted or not, Richie is her older brother.
- Duumvirate features things that squick out a man who is worse than Josef Mengele.
- Vorkosigan Saga: Lois McMaster Bujold's novel Cetaganda depicts a planet where genetic engineering has become a fine art. When two visitors from a slightly more normal planet happen to walk by a kitten tree in fruit, one remarks, "Now that is just wrong." This trope was used tactically to end the Vorryuter subplot in A Civil Campaign. Richars (cousin of the late count), apparently taking things personally, hired thugs to emasculate Dono (sister-turned-brother of the late count) the night before the Council of Counts decided on who inherited the seat. Ivan Vorpatril, after helping incapacitate said assailants before serious damage was done, hauled them and Dono not to the local guard or hospital but to a meeting of Richars' main supporters. Oddly enough Richars lost most of his votes the next day.
- In Christopher Moore's A Dirty Job, Charlie Ascher walks in on one of his employees and one of his former employees (the first a middle-aged retired and paranoid cop, the latter a twenty something goth girl who had worked there since her teens) shagging in the thrift store he owns. This trope is his reaction.
- In The Dresden Files, Molly -Harry's teenage apprentice- in a helpful attempt to charm some information out of someone takes off her bra and goes out to sweet talk the stooge. Harry and the injured warden, Morgan, watch her go, and Morgan makes a comment along the lines of 'nice'. Harry is shocked. Morgan says he's old, but he's not dead, and Harry is thoroughly sickened by the mental image. Made all the squickier for Harry by the fact that Molly isn't just his apprentice, she's his friend's daughter, whom he's known since she was ten.
- Ciaphas Cain: In Traitor's Hand, Cain and some Imperials Guardsmen infiltrate a temple of Slaanesh and observe the murals inside:
One of the guardsmen: Is this even anatomically possible?
- In Hell To Pay, John Taylor gets bored waiting for a tycoon's attention, so uses this trope to clear the room of yes-men, switching the tycoon's Ominous Multiple Screens to the most Sick and Wrong pornographic program he knows of. The contents of the "Celebrity Perversion Hour" are enough to send the crowd of yes-men climbing out the windows to avoid it.
- Buffy the Vampire Slayer:
- "Dopplegangland" has Willow comment, "This can't get any more disturbing," after Vampire!Willow comes on to her. And then it does.
- Also, when Spike gets himself a robot that looks like Buffy, because he can't get the real one to like him.
- Jayne's reaction on walking in on Mal and Zoe during their deadpan "Take me, sir. Take me hard" scene.
- And just about everyone's reaction upon seeing Jayne's statue in the episode "Jaynestown," including Jayne.
- Jubal Early's reaction to River's giggling over the intercom while pretending she was the ship: "Well that's somewhat unsettlin'."
- In Scrubs, Elliot once says "That's disturbing in, like, eight different ways."
- Dead Like Me
- In one episode the naked ghost of an old man walked through (literally) a group of schoolgirls, causing the observing grim reaper to remark, "Oh, that's so not right for them."
- Another episode of Dead Like Me (specifically, Season 1, Episode 11), Dolores is throwing a Mexican-themed going-away party for Millie, complete with margaritas, pinata, and a real live burro. George sees a man leading the burro into a room at the end of a hallway and says, "That's not right."
- Because the writers were obviously very fond of this trope, it's also used in the final episode (Season 2, Episode 15). George and Mason are getting candy at various houses on Hallowe'en Night on the way to their reaps, and they stop at a house whose owner is dressed up as a sexy, corseted vampiress. The house turns out to be a whorehouse and the owner its madam; one of the prostitutes steps out for a smoke wearing peach-coloured lingerie, and tousles the hair of a trick-or-treating child, leading George to say, "Oh, that's just not right!"
- In Frasier episode "Voyage of the Damned", Maris puts on a cheesy 1970's salsa-disco song called "Do the Barracuda", causing Frasier to react, "Oh, oh, that's bad. On so many levels."
- From Friends, when Phoebe's 18 year-old brother is going to marry his 44 year-old teacher:
Phoebe: I don't want to be all judgmental, you know, but this is sick; it's sick and wrong!
- Dean in Supernatural, upon discovering that the fans pair him with his brother: "Oh, come on, that's just sick!"
- Many of the more outrageous things House says have this sort of reaction.
House: What can I say, chicks with no teeth turn me on.
- On Dollhouse, Caroline!Wendy says, "The wrongness of this is SO large!"
- Most people's reaction to FATAL. RealisCLOACATIME!
- Warhammer 40K has plenty of this. Being grim dark world, there is no shortage of Sick and Wrong things in it. A few examples would be the Forces of Chaos (Slanesh and Nurgle in particular), the victims of Dark Eldar, The Imperium of Man, who have been described as Nazis in Space!, who are only "good" by comparison of MUCH worse horrors, and many more.
- Phantasmagoria: A Puzzle of Flesh: First (?) and most memorable utterance of the phrase 'Sick and Wrong' came from this 1996 puzzle game. It contained quite a few Squick sequences captured in video detail. The character saying the lines was a straitjacketed girl in an asylum (the story writer in a cameo, incidentally) who repeated the phrase in tones that alternated between accusative and exhausted. This was aired throughout the scene while the main character, strapped in his own straight-jacket and doped up in a wheelchair, had to figure out how to escape while witnessing and hearing things that were exactly as the girl described: "Sick and wrong!" As is the game.
- Exterminatus Now: After Blasphemy the Chao transforms from "really cute" to "daemonic abomination, but still kind of cute on some level", it rips apart and devours the daemon it got its abomination-ness from. Even Lothar Hex winced and said "Ooh, that ain't right". This is a character who once sat bolt upright and shouted "You can't prove i ate that baby!"
- Polk Out: It's basically the punchline to 90% of the strips.
- Inhuman: Invoked word for word, in reference to the treatment Grey has received.
- The Spoony Experiment: Spoony invokes this after seeing a scene in the Ultimate Warrior's Christmas special comic depicting the Ultimate Warrior pulling on Santa Claus' pants while standing over a naked, unconscious, Santa Claus with a strange white substance on him. "He raped Santa!"
- A number Fanfics tackled by the PPC fall under this heading.
- The podcast Sick and Wrong where, as the title implies, they discuss sick and wrong news from all over the world. It's Better Than It Sounds, but NSFW.
- On Kim Possible, Ron (and Barkin) would frequently describe squicky things as being "sick and wrong." Really weird stuff would elicit the response "This goes beyond sick and wrong! It's Wrongsick!"
- On Ed, Edd 'n' Eddy, Edd's response to finding out Ed's parents completely removed the basement stairs solely for the purpose of keeping Ed grounded in "Three Squares and an Ed" is "That's... disturbing." He has a similar reaction in "High-Heeled Ed" to Ed's claim "Sarah likes to watch me eat yogurt from my belly button."
- An episode of SpongeBob SquarePants had Spongebob and Pat see a hibernating Sandy. Spongebob states that they shouldn't disturb her sleeping. Patrick responds, "That's not disturbing. This is disturbing." Patrick promptly folds his back fat to form a face and says, "Hi. Sponge. Bob. My. Name. Is. Pat. Back." Spongebob replies cheerily, "Ha! That is really disturbing!"
- There's an episode of Filmation's Filmations Ghostbusters where Prime Evil is forced to do one good deed in order to gain his powers back. Upon hearing this, he muses, "How disgusting."
- The Simpsons:
- Bart Simpson has this reaction when he hears Ned Flanders singing falsetto.
- Comic Book Guy has a similar reaction when a mechanical hand gives him a wedgie (Long story short, don't mess with Tom Savini).
- South Park: The boys witness an alien orgy:
Joozian #1: Yeah, suck my jagon!
- The Tick responds with a variable of this line when he's charged with eating a kitten.
- A short part of Robot Chicken's Star Wars sketch includes a bit with Luke and Leia lying in bed, obviously short after having sex. Luke looks pleased, while Leia just looks disturbed and finally says "That was so wrong".
- On Phineas and Ferb, when the former realizes that they're in their sister's stomach, the latter's response is that its "wrong on so many levels". When Phineas then realises they're also technically on a date with Jeremy, Ferb repeats the line.