• Before making a single edit, Tropedia EXPECTS our site policy and manual of style to be followed. Failure to do so may result in deletion of contributions and blocks of users who refuse to learn to do so. Our policies can be reviewed here.
  • All images MUST now have proper attribution, those who neglect to assign at least the "fair use" licensing to an image may have it deleted. All new pages should use the preloadable templates feature on the edit page to add the appropriate basic page markup. Pages that don't do this will be subject to deletion, with or without explanation.
  • All new trope pages will be made with the "Trope Workshop" found on the "Troper Tools" menu and worked on until they have at least three examples. The Trope workshop specific templates can then be removed and it will be regarded as a regular trope page after being moved to the Main namespace. THIS SHOULD BE WORKING NOW, REPORT ANY ISSUES TO Janna2000, SelfCloak or RRabbit42. DON'T MAKE PAGES MANUALLY UNLESS A TEMPLATE IS BROKEN, AND REPORT IT THAT IS THE CASE. PAGES WILL BE DELETED OTHERWISE IF THEY ARE MISSING BASIC MARKUP.


WikEd fancyquotes.pngQuotesBug-silk.pngHeadscratchersIcons-mini-icon extension.gifPlaying WithUseful NotesMagnifier.pngAnalysisPhoto link.pngImage LinksHaiku-wide-icon.pngHaikuLaconic

The periods when advertising rates are set, based on the Ratings received by the programs shown at that time. Every network pulls out its big guns to get as large an audience as possible for its shows, so as to maximize its revenues for the coming quarter.

Happens four times a year (February, May, July and November), but you always know when they're here, because incredibly obvious programming stunts abound -- news programs start running features like "Group Sex In Our Community" and Special Guests pop up on every Sitcom. Local news programs are probably the most notorious for this; locally-made programming makes far more money for the station (since they don't have to share with the network), and these days, news programs are usually the only local content a station has, so the ad blitz goes there.

The FAQ explains sweeps in more detail.

It's rare to see a rerun during sweeps. It's rare to see a new episode in any other month. Almost all reality series will try to have either their premieres or finales during these periods, often both through straddling two periods, if possible.

Examples of common Ratings Stunts during sweeps include: