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THIS IS IT Collective are a group of individuals who direct, write and produce films. Coming from a background of design and animation THIS IS IT continue to build upon their collective voice that they have developed over the last four years. The collective have already carved out a niche for themselves within the short film format, with two successful films; both of which have played and won awards at festivals around the world. With over 1 million viewers watching these films on Channel 4 and more than 2.5 million views online, the collective has generated a strong international following and achieved great success purely from self-funded projects, showing their passion for filmmaking. And then they made Don't Hug Me I'm Scared, the series that truly launched them into stardom.

website: http://www.thisisitcollective.com/

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Tropes that apply to This Is It:[]

  • An Aesop:
    • Bad Things That Could Happen:
    • Don't Hug me I'm Scared: Be creative...But, not too creative!
  • Surprise Creepy: Every Don't Hug Me I'm Scared video. It starts out innocently enough, with a talking notepad encouraging Sesame Street style puppets to get creative to a catchy song. By the end... well, let's just say that they take it a bit too far.
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 "Now let's all agree, to never get creative again."

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 Notepad: I used my hair to express myself!

Red Thing: That sounds really boring.

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