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Wallace[]
- Adorkable: He's just so earnest and excited about cheese and inventing that it's adorable.
- Bungling Inventor
- Butt Monkey: His obliviousness and impulsivity tend to put him in a lot of trouble.
- Did Not Get the Girl
- Ditzy Genius
- Genius Ditz
- Too Dumb to Live
- Trademark Favorite Food: Wensleydale cheese.
Gromit[]
- Ace Pilot: As seen in A Close Shave and The Curse of The Were-Rabbit in a Shout-Out to Snoopy in Peanuts.
- Badass Normal: Is rather humble and reserved, but knows how to get shit done.
- Beleaguered Assistant
- Butt Monkey: Often thanks to Wallace's bumbling.
- Civilized Animal: He's bright and perceptive, but is treated as an ordinary dog. He also seems to have the psychology of a dog, if his devotion to Wallace is any indicator.
- Deadpan Snarker
- Intellectual Animal
- The Jeeves
- Only Sane Dog
- Silent Snarker: The Trope Codifier
- Speech-Impaired Animal
- The Voiceless
Feathers McGraw[]
- Ass in a Lion Skin: HAVE YOU SEEN THIS "CHICKEN"?
- Everything's Better with Penguins: ...Or is it???
- The Voiceless
Wendolene Ramsbottom[]
- Guilt Ridden Accomplice
- Ur Example: The first (and certainly not the last) Love Interest for Wallace.
Preston the Bulldog[]
- AI Is a Crapshoot
- Big Bad: Of A Close Shave.
- Evil Counterpart: He can be seen as one to Gromit.
- Frame Up: When he realizes that Gromit is on to him, Preston decides to frame him for the rustling, sentencing him to life in the slammer.
- Heel Face Turn: At the end, where it is implied Wallace repaired him to become good..
- Obviously Evil: Even before it turns out he's a robot, he has a rather intimidating appearance. And he never blinks.
- Villainous Breakdown: In the climax.
- You Have Outlived Your Usefulness: It eventually occurs to Preston that maybe he doesn't need Wendolene's help to kidnap sheep and decides to turn her along with the flock he stole into dog meat.
Shaun the Sheep[]
- Punny Name: He was accidentally shorn due to an error with Wallace's Knit-o-Matic.
= Lady Campanula Tottington[]
Lord Victor Quartermaine[]
Hutch[]
- Animal Talk: One of the only ones in the franchise.
- Helium Speech: His voice is really Wallace's in higher pitch.
- Meaningful Name
Piella Bakewell[]
- Berserk Button: Wallace mentions her "ballooning".
- Black Widow
- Beware the Nice Ones
- Bitch in Sheep's Clothing
- Knight of Cerebus: Few of her qualities are played for laughs, and unlike most of the villains, has committed and succeeded at murdering innocent people.
- Cruella to Animals: Repeatedly abuses her pet poodle named Fluffles, which is heavily implied throughout the short and shown once in the short's screentime.
- Disproportionate Retribution: She lost her job as the Bake-o-Lite bakery spokeswoman when she became too heavy to use the balloon featured in all their commercials. Because of this, she decides to murder a baker's dozen worth of bakers to punish all bakers for producing the fattening foods that she got fat eating.
- Family-Unfriendly Death: Being eaten alive by crocodiles at the zoo, after she weighs down the balloon on which she's attempting to escape.
- Hurricane of Puns: She makes many, incredibly unsubtle jokes on how she's going to murder Wallace.
- I Was Quite a Looker: Before she gained a lot of weight.
- Pet the Dog: There's one scene where she is feeding several ducks with Wallace during one of their dates. She is genuinely nice to the ducks as she enjoys feeding them.
- Punny Name
Fluffles[]
- Break the Cutie: Though she eventually overcomes it.
- Cute Mute
- Shrinking Violet: Implied.
- Speech-Impaired Animal
- The Dog Bites Back: Eventually
- Ur Example: The first Love Interest for Gromit.
Grand Adventures characters[]
Felicity Flitt[]
- Large Ham
- Romantic False Lead
- Ted Baxter: A rare female example. She thinks highly of her garden and her dogs.
Major Crum[]
- Cloudcuckoolander: He frequently believes he's in a war.
- Multiple Choice Past: He also seems to have difficulty remembering what branch of the military he was in from chapter to chapter. In the first chapter he claims to have been in the artillery, but in the third he claims to have been in the RAF.
Edwina Gabberly[]
Constable Dibbins[]
- Serious Business: The Constable tends to take his police work seriously
- Jerkass: He locks up anyone (and anything) that he considers to violate the law. The main plot of The Bogey Man involves him trying to close the local country club mostly because he wasn't invited to it.
Mr. Paneer[]
- Captain Ersatz: He seems to be W&G's version of Apu from The Simpsons.
Duncan McBiscuit[]
- Jerk with a Heart of Gold: Mostly to Ms. Flitt, but he does save Wallace and Gromit from falling at the end of The Last Resort.
Monty Muzzle[]
- Beware the Nice Ones
- Bitch in Sheep's Clothing: He opens up a fundraiser on the claims of re-building a dog shelter. It's actually a scam to swindle money out of the townsfolk and using actual strays as labor for the rides.
- Kick the Dog: Monty kidnaps strays dogs to move his ride the Muzzler. Some of his dialogue implies that a couple of dogs died because of this.
- Laser-Guided Karma: He lands in jail, and the only thing keeping him company are the two mean dogs from the previous episode.